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Lane Bryant’s Latest Commercial #ThisBody too hot for TV?

Lane Bryant’s new ad starring Ashley Graham is apparently too smoking hot for a few television networks — Ahem! NBC, ABC.

Lane Bryant alleges that both networks declined to air the racy commercial #ThisBody, put together by the company as part of their body positive campaign.

The commercial features Ashley Graham and other plus-size models in Lane Bryant denim, sportswear, and lingerie juxtaposed against artfully edited nudity — The models are, after all, talking about #ThisBody.

(Left, screenshot from Victoria's Secret Spring 2016 commercial) (Right, Georgia Pratt from Lane Bryant #ThisBody commercial) YouTube

(Left screenshot from Victoria’s Secret Spring 2016 commercial. (Right, Georgia Pratt from Lane Bryant #ThisBody commercial) YouTube


Beauty campaigns often feature shoulders or curves of women who either are naked, or whose nudity is implied, so this feature of the ad is not anything progressive.

The ad does feature a woman breast feeding, a topic which is, somehow, not as widely accepted as, you know, a woman writhing against a wall in a thong. But we digress.

In a statement to NBC said that they asked for minor edits to the commercial to comply with broadcast indecency guidelines.

Lane Bryant maintains¬†that the commercial’s rejection is a size issue and not nudity¬†and says that the networks in question did not provide any feedback as to why the commercial was not fit to air or specifics about scenes or images in the ad that were unacceptable.

Compare the Lane Bryant #ThisBody commercial and the Victoria Secret Spring 2016 commercials below.






More from Evonne Ermey

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