At a time when Snapchat’s social networking rivals are racing to promote more real-time sharing, Snapchat is focusing on the past.

Snapchat introduced its new update called Memories. Memories is a way of saving and sharing old snaps in a private archive inside the main app. It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken. In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll. Now you can save them to Snapchat’s servers as well, and then revisit them later in the Memories section of the app.

This is the latest in a series of major changes Snapchat has made to the app since its creation. Other notable updates included Chat 2.0, Geofilters, and the beloved Lenses. Based on the success of these features in the past, Memories will quickly become a foundation of Snapchat communication.


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