Longtime Sprite endorser, Lebron James, is taking a new soft and gentle approach to promote the soda brand. In his latest commercial, King James┬ásays he will “never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am.” Instead he’d “ask you.”

This campaign, called “Wanna Sprite”, attempts to mock celebrity endorsements as the recently crowned NBA champ refuses to read the cue cards given to him. James continues to not┬áto tell you to drink Sprite even when surrounded by delicious tacos, thirsty hipsters, and oh, Lil Yachty serenading him with a piano ballad.

Watch the new commercial above.


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