By Hayden Wright
2016 was the best year yet for taking a good, hard look at your social media presence: Future decided to start 2017 with a clean slate. The rapper deleted all posts from his Instagram profile and unfollowed everyone but E.T. collaborator DJ Esco.
“2017 nobody safe,” the rapper subsequently tweeted. “Me & esco against the world.”
The move is not entirely unprecedented: In the past, the Weeknd and Meek Mill have undergone Instagram purges in the run-up to new material. Future has four mixtapes slated for 2017: Beast Mode 17 with Zaytoven, Forever Or NEVER with Freeband Gang, Ape $h!t with Mike WiLL Made It and Monster 2. Last week he dropped two new music videos, and entertained some buzz that he and Young Thug will collaborate soon.
In such a busy year, the forward-looking Future has no time to live in the past.
Check out Future’s stark Instagram makeover here: