By Scott T. Sterling

Kendrick Lamar has joined Team Nike.

Related: Kendrick Lamar Opens VMAs with Fiery ‘Humble’ and ‘DNA’

After a fruitful partnership with shoemaker Reebok that resulted in three different version of the Classic “Club C” shoe, Billboard reports that the rapper has jumped ship to sign a creative deal with sneaker giant Nike.

Lamar revealed the new endorsement deal with social media posts sporting Nike’s popular Cortez shoes with the caption, “since Day 1.” Lamar wears a pair of Nike Cortez sneakers in his “Element” video.

See the Instagram post below.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles

A post shared by Kendrick Lamar (@kendricklamar) on

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